About Author - Grant McCracken - For Your Emergence, Supporting Your Emergence

Grant McCracken

We have seen several TV comedies that feature men behaving badly. The UK’s Fawlty Towers started in 1975 and features…

Björk and Tina Brown have many differences but one common problem: They are watching the boat beneath them sink. Their…

Victoria Beckham becomes a creative director for Land Rover. Lady Gaga becomes a creative director for Polaroid. will.i.am becomes a…

I gave a talk at the Canadian Marketing Association in Toronto last week. Leaving the hall, I fell into step…

The original value proposition of the library was not just free books but something more, something I learned as a…

I’m teaching a course this January on how to read cultural trends (CMS.S62 in the nomenclature of MIT). You might…

This post is part of Creating a Customer-Centered Organization. My wife and I recently paid a visit to the new…