Great so far… very up to date and written by an American in the US, but published in Croydon so spell-checked to British English. Good insights from a series of very different companies and their stories…. will continue my review when complete.

“Adrian Slywotsky’s charming and enlightening stories of market creation will inform and inspire innovators everywhere. Demand is the book you didn’t know you needed until you read it, love it, and find that you can’t succeed without it.”
–Rosabeth Moss Kanter, Harvard Business School professor, Author of Confidence and SuperCorp: How Vanguard Companies Create innovation, Profits, Growth, and Social Good