One of the most important things you need to identify when creating change is “For what purpose”. Too often we hear clients saying “I need to change X, Y, Z” or complaining to us that for years they have been trying to improve their ability to do X, Y, Z but failed. Yet, when we probed, they have no clear idea of the purpose for making such a change.
Knowing the purpose for creating change is a bit like going on an expedition with clear direction in mind. There might be many paths that will lead you there and you might even find some exotic experiences on the way. The crucial thing is if you have a purpose in mind, you will get there; often you will find find more options to get to where you want to be.
When you know the purpose, you will know where you are going, and the behaviour you need to foster to create change and you will be able to communicate clearly about the change.